Stay updated on the latest science-backed health, fitness, and nutrition news by signing up for the newsletter here. Here are all the Equinox gyms that have a pool in New York City. Even if Equinox decides to put out a new statement apologizing for its dishonesty, or if Ross decides to step down as chairman, there's no amount of apologies that can pardon the damage this has caused the LGBTQ community. It's highly hypocritical for a company to say they support the LGBTQ community while also supporting President Trump who is leading the anti-gay movement in this country. In the end, they raised $20,000 for House Lives Matter, but they had accumulated even more funds from their classes and events-all of which may be going to President Trump and his 2020 campaign for office. Equinox also launched a campaign called #PoweredByPride, which helped raise money for House Lives Matter, a New York-based organization that supports and mobilizes the LGBTQ community and many gender-diverse people of color.įor every post that used the #PoweredByPride hash tag or the Life's a Ball Giphy sticker on Instagram, Equinox donated a dollar to House Lives Matter. During Pride month this June, SoulCycle launched 'All Souls Welcome' to highlight the studios LGBTQ community of riders and instructors. So it was devastating to hear that they have a chairman who is fighting against the very community that they claim to support. I know how popular SoulCycle and Equinox are within the gay community because of their Pride-themed rides and workouts and LGBTQ-inspired workout gear. Stay fit while traveling The ad campaign, by Wieden + Kennedy of Portland, Ore. cities, as well as in locations overseas. This means the prorated amount may still be invested in Trump and other anti-LGBTQ candidates. Equinox operates 64 upscale health clubs in New York, Chicago, Los Angeles and a variety of other U.S. How could they think that people wouldn't instantly be able to look up and find out more about Ross's actual role in the company?Įven worse, when I canceled my Equinox membership over the phone, I was told there would be a 45-day holding period before my cancellation would go into effect. It was considered a sports club so it was pretty fancy.

This was due to the fact that you have to pay the same amount in membership costs regardless of the Equinox that you are a member of. Sure, he's not managing the day-to-day operations at Equinox or SoulCycle, but he has a say in how the money from both businesses are invested. I was a member in DC for years, but after moving to NYC I cancelled mine. Ross presides over the board and has been elected to weigh in on important decisions around governance of the company, including compensation, officer appointments, and company policy. A chairman is far from being a 'passive investor.' In fact, he owns 60 percent of Related Companies, which owns Equinox, according to public documents. Ross a 'passive investor.' To call Ross a passive investor is highly deceitful. Yesterday, I was also deeply offended by both Equinox and SoulCycle's response to their members' outrage over the fundraiser, calling Mr. Play icon The triangle icon that indicates to play